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Sydney Sweeney is an American actress and producer whose Hollywood career has expanded rapidly in recent years. She became widely known through HBO’s Euphoria and later built a strong film career with projects including Anyone But You, Immaculate, Madame Web and The Housemaid.
She is now generating fresh attention because of a provocative advertising campaign for Novig, a sports prediction company. Sweeney stars in the campaign and has joined the company as a strategic partner and equity holder, giving her a business connection to the brand beyond a conventional celebrity endorsement.
The campaign has quickly spread across social media, with reports of more than three million views on X. That attention has renewed interest in her age, boyfriend, movies, career and growing business portfolio.
Sydney Sweeney Quick Facts
| Fact | Details |
|---|---|
| Full name | Sydney Bernice Sweeney |
| Date of birth | September 12, 1997 |
| Age | 28 |
| Birthplace | Spokane, Washington |
| Nationality | American |
| Profession | Actress and producer |
| Known for | Euphoria, The White Lotus, Anyone But You |
| Boyfriend | Scooter Braun |
| Former fiancé | Jonathan Davino |
| Notable recent film | The Housemaid |
| Upcoming projects | The Housemaid’s Secret, Gundam |
| Net worth | Public estimates vary |
Who Is Sydney Sweeney?
Sydney Sweeney is an American actress and producer from Spokane, Washington. She moved to Los Angeles as a teenager to pursue acting and gradually built her career through television guest roles and supporting performances.
Her early credits included Criminal Minds, Grey’s Anatomy, Pretty Little Liars, The Handmaid’s Tale and Sharp Objects. Those appearances helped her gain experience before she landed roles that brought her much wider recognition.
Her breakthrough came with Euphoria, where she plays Cassie Howard. The role earned her two Primetime Emmy nominations and helped establish her as one of Hollywood’s leading young performers.
How Old Is Sydney Sweeney?
Sydney Sweeney is 28 years old in September 2026. She was born on September 12, 1997, in Spokane, Washington, and will turn 29 on September 12, 2026.
She grew up in Washington before moving to Los Angeles at 13. Her decision to pursue acting at a young age eventually led to television work and then major film opportunities.
Sydney Sweeney’s Early Life and Education
Sweeney grew up in a family outside the entertainment industry. She has described developing an interest in acting while growing up in Spokane and eventually presented her parents with a five-year business plan to convince them to let her pursue acting in Los Angeles.
After moving to California, she attended high school while building her acting career. She also developed interests outside entertainment, including sports and Brazilian jiu-jitsu, which later helped her prepare for physically demanding roles.
Sydney Sweeney’s Acting Career
Sweeney’s professional career began with smaller television roles before she moved into more prominent projects. Her work in Everything Sucks!, The Handmaid’s Tale and Sharp Objects helped demonstrate her range.
She later appeared in Quentin Tarantino’s Once Upon a Time… in Hollywood and gained a major television platform through Euphoria. Her performance as Cassie became one of the defining roles of her career.
She also appeared in The White Lotus, playing Olivia Mossbacher in the first season. The HBO series earned her another Emmy nomination and strengthened her position as a major television actress.
Sydney Sweeney’s Movies
Her film career expanded significantly after her television breakthrough. She appeared in The Voyeurs, Night Teeth, Reality, Anyone But You, Madame Web, Immaculate and Eden.
Anyone But You, released in 2023, became an important commercial success and helped establish Sweeney as a leading romantic-comedy actress. She followed that momentum with the psychological thriller Immaculate, which she also produced.
In 2025, she starred as Millie Calloway in The Housemaid. The film became her highest-grossing movie at the time, passing $300 million worldwide, and Lionsgate later approved a sequel.
Her upcoming projects include The Housemaid’s Secret and Netflix’s live-action Gundam adaptation. She is also attached to several other film projects as her producing career continues to expand.
Sydney Sweeney and the Novig Campaign
The latest search surge around Sydney Sweeney centers on her partnership with Novig. The sports prediction company launched a national campaign featuring the actress in a deliberately provocative sports-themed advertisement.
The campaign emphasizes Novig’s focus on sports predictions rather than predictions involving politics, wars or deaths. Sweeney worked closely on the creative concept and joined the company as an equity partner, making the campaign part of her broader business activity.
The advertisement quickly became a major social media talking point. Entertainment coverage reported more than three million views on X, while the campaign also generated extensive discussion because of its unusual visual approach.
The Novig campaign fits a wider pattern in Sweeney’s career. She has increasingly combined acting with brand partnerships, fashion, entrepreneurship and producing rather than relying solely on film and television roles.
Who Is Sydney Sweeney’s Boyfriend?
Sydney Sweeney’s boyfriend is Scooter Braun, the music executive and entrepreneur. Their relationship began after they reportedly connected at Jeff Bezos and Lauren Sánchez’s wedding in Venice in June 2025.
The pair were initially described as casually dating in September 2025. Their relationship became more serious later that year, and they made their romance increasingly public during 2026.
Sweeney and Braun were photographed together in Venice during the 2026 film festival. They also spent time together in Australia and have been seen with Braun’s children from his previous marriage.
Before Braun, Sweeney was engaged to businessman Jonathan Davino. They ended that relationship in March 2025 after several years together.
Sydney Sweeney’s Business Career
Sweeney has increasingly developed interests beyond acting. She became a producer on several projects and has used her growing profile to build relationships with major fashion, beauty and consumer brands.
She has worked with companies including Armani Beauty, Laneige, Miu Miu, Samsung, Ford and other major brands. She also launched her own lingerie brand, SYRN, giving her a direct role in the business rather than simply serving as a celebrity ambassador.
Her Novig partnership represents another step into business ownership. Her equity position means the campaign connects her financial interests with the company’s growth.
Sydney Sweeney Net Worth
Sydney Sweeney’s exact net worth is not publicly verified. Celebrity wealth publications have published estimates around $40 million, while other sources give different figures, so any number should be treated as an estimate rather than an official valuation.
Her income comes from several sources, including acting, producing, endorsements and business ventures. Her growing film salaries and commercial partnerships have significantly expanded her earning potential.
Her equity stake in Novig and ownership interests in other ventures also make her financial profile more difficult to measure through acting income alone.
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Frequently Asked Questions
How old is Sydney Sweeney?
Sydney Sweeney is 28 years old in September 2026. She was born on September 12, 1997.
Who is Sydney Sweeney’s boyfriend?
Her current boyfriend is Scooter Braun. The couple began dating in 2025 and became increasingly public about their relationship during 2026.
What movies is Sydney Sweeney known for?
Her notable films include Anyone But You, Immaculate, Madame Web, Reality and The Housemaid.
What is Sydney Sweeney’s most famous TV show?
She is best known for playing Cassie Howard in HBO’s Euphoria. She also starred in the first season of The White Lotus.
Why is Sydney Sweeney trending?
She is trending because she stars in a provocative new Novig advertising campaign. She is also an equity partner in the sports prediction company, making the campaign part of her business portfolio.
Is Sydney Sweeney married?
No. She is not publicly married. She is currently in a relationship with Scooter Braun.
What is Sydney Sweeney’s net worth?
Public estimates vary. Some celebrity wealth sources place it around $40 million, but there is no officially verified figure.
Conclusion
Sydney Sweeney has evolved from a young television performer into one of Hollywood’s most recognizable actresses and emerging business figures. Her performances in Euphoria, The White Lotus, Anyone But You and The Housemaid established her as a versatile star.
The latest Novig campaign shows another side of her career. Her role as both the face of the campaign and an equity partner demonstrates how she is expanding beyond traditional acting endorsements.
Her relationship with Scooter Braun has also become part of her current public profile, while upcoming films should keep her name prominent in entertainment coverage. With acting, producing and business interests developing simultaneously, Sweeney’s career has moved well beyond her original television breakthrough.
